Initiatives

Four institutions for a brand-led Africa.

Research, rankings, education and advisory — each initiative conceived and founded by Ikalafeng to advance a brand-led African agenda.

Brand Africa 100 | Africa’s Best Brands

The most comprehensive pan-African survey and ranking of brands in Africa

Conceived and launched the first, most authoritative and most referenced research-led Africa-focused initiative to establish and recognise the most admired brands in Africa. Partnered with Kantar and GeoPoll to conduct research across 28 African countries that account for more than 80% of the GDP and population of Africa. The results are announced and published every year on or around Africa Day, 25 May, globally and regionally in all regional economic community and Francophone Africa regions. The report was first published by Mail & Guardian in 2011 and, since 2013, by African Business Magazine — the most respected pan-African business magazine, established in 1966.

brand.africa

Public Sector Excellence

A survey and ranking of excellence by government and state-owned enterprises, to inspire excellence in the public sector

Conceived and launched the first independent, non-profit, citizen-centric, research-led, brand-led initiative and metric to assess citizens’ perception of service excellence in the public sector. Partnered with Kantar to conduct research among South African citizens every year leading up to the State of the Nation address. The research report was published in the Sunday Times (2010 and 2011) and Mail & Guardian (2012).

publicsectorexcellence.org

Africa Brand Leadership Academy

Growing greatness — an Africa-focused post-graduate academy of brand leadership

ABLA is an Africa-focused post-graduate academy of Brand Leadership, aimed at sharpening the leadership capability of individuals and organisations to create meaningful brands that will transform Africa and inspire the world.

abla.africa

Brand Leadership Group

Building great brands

Brand Leadership Group is an Africa-focused, turn-key brand development, strategic communications and intellectual property firm established in 2002.

brandleadership.com